Beeline converts goals, KPIs, and SOPs into structured learning and daily coaching — then tracks competence with real evidence across your entire workforce.
Trusted by Bidvest, Alpha Pharm, Huru, iXperience, and 30+ organisations across Africa and beyond.
Trusted by industry leaders
Goals, KPIs, SOPs, manager expectations. Define what success looks like.
Structured pathways on web and mobile, plus daily reinforcement via WhatsApp and Teams.
Manager reviews, practical assessments, KPI deltas, on-the-job proof of competence.
The system adapts — better interventions every cycle.
Today: Web platform + mobile app + WhatsApp coaching + evidence tracking. Expanding: Deeper automation and integrations.
Your Own
Transform how you train and manage your distributed workforce. Our AI‑powered platform ensures consistent excellence across all locations while cutting costs and boosting performance.
| Traditional training | Beeline |
|---|---|
| Assigns content | Assigns outcomes |
| Tracks completion | Tracks KPIs + competence |
| LMS-first | Workflow-first |
| Static courses | Adaptive pathways |
| No proof | Evidence-backed |
Scale With Confidence
Whether you're adding new teams, launching products, or expanding locations, our platform scales seamlessly with your business.
Work Smarter
Say goodbye to manual processes and hello to streamlined, efficient training management that saves time and delivers better results.
Measurable Impact
We deliver outcomes, not just training. Track progress and demonstrate ROI with powerful analytics.
Discover how Beeline adapts to different training scenarios.
Get new hires up to speed quickly with structured onboarding programs.
Keep your sales team updated with the latest product knowledge.
Ensure regulatory compliance across your organisation.
Equip partners with the knowledge they need to succeed.
Empowering organisations with innovative training solutions worldwide.
Beeline delivers learning through a web platform and mobile app — with conversational coaching via WhatsApp and Microsoft Teams for daily reinforcement.
Your team gets role-based learning pathways on any device, plus coaching available in the messaging tools they already use.
Mobile-first training that works wherever your people are.
Beeline Learn (Pty) Ltd builds Beeline — a workforce performance and intelligence platform for frontline and distributed teams. Organisations assign outcomes like KPIs, SOPs, and role expectations, and Beeline delivers targeted learning via web, mobile, and WhatsApp. The system captures real-world evidence and performance signals, learns what works, and continuously improves workforce capability. More than just training software — Beeline is built for operational teams where performance, not course completion, matters.
Our purpose is to maximise realised human potential by democratising effective learning.
Our platform runs at beeline.life while our primary company domain is beelinelearn.com.
Beeline Learn (Pty) Ltd
Cape Town, South Africa
Questions about Beeline? We'd love to hear from you.